The human's brain loves patterns, it will always try to fit information into known blocks
and will strive to be efficient, it is truely amazing how the structure of the human brain
dictates our behavior and how we see the world.
Although efficient, it has its downsides and might actually be a disadvantage for people who
are dependent on creativity, innovation and visionary in their jobs, and also at their private lifes.
Product Manager's Anti-Patterns
1. Tyranny of Inertia - "That's the way we've always done it.."
2. Tyranny of Propinquity - "My customer is just like me.."
3. Being the Journalist - The bystander, The guy who only report the process
and will strive to be efficient, it is truely amazing how the structure of the human brain
dictates our behavior and how we see the world.
Although efficient, it has its downsides and might actually be a disadvantage for people who
are dependent on creativity, innovation and visionary in their jobs, and also at their private lifes.
Product Manager's Anti-Patterns
1. Tyranny of Inertia - "That's the way we've always done it.."
2. Tyranny of Propinquity - "My customer is just like me.."
3. Being the Journalist - The bystander, The guy who only report the process
Dave Wascha, Chief Product Officer at Moo.com, gets inside the mind of the product manager and uncovers how profoundly the structure of the brain dictates how we see and approach the world – most strikingly how the brain has evolved to seek out patterns
This pattern seeking affects all of us, and in fact creates several product management anti-patterns – patterns that produce sub-optimal products and outcomes. He argues that these anti-patterns are the four main obstacles stopping product developers from being innovative and creating engaging products.
Ultimately product managers need to be able to look at the world with new, fresh eyes, and therefore have to be aware of these anti-patterns and constantly work against our evolutionary pattern seeking to do so.
This pattern seeking affects all of us, and in fact creates several product management anti-patterns – patterns that produce sub-optimal products and outcomes. He argues that these anti-patterns are the four main obstacles stopping product developers from being innovative and creating engaging products.
Ultimately product managers need to be able to look at the world with new, fresh eyes, and therefore have to be aware of these anti-patterns and constantly work against our evolutionary pattern seeking to do so.